Fruity Focus Toothpaste Packaging Design

I designed the packaging for the children’s toothpaste line Fruity Focus (Smiles+), creating a bright, playful, and engaging visual style for kids ages 3 and up. The project included tube and box designs featuring fruity illustrations (watermelon and blueberry) that highlight the product’s natural ingredients and fun character. The main goal was to make the product stand out on the shelf, build trust with parents, and create packaging that feels cheerful and memorable for children.