Full Brand Design - Tasty
Tasty is a modern recipe discovery platform.
In my portfolio, the website itself is already presented, and here I want to focus on the creation of the overall brand.
The project started with a team analysis of existing competitor platforms. We identified weaknesses, features that could be improved or added, and this research shaped the core idea of the product.
The next step was brand book development — logo design, brand mark, color palette, and typography. Based on the brand elements, a visual pattern was created and later applied to brand merchandise as a promotional tool.
With the completed brand book, we moved on to the website creation. ✓
A UI kit was formed, followed by discussions of the site structure and wireframes. The design phase took three months. Thanks to close collaboration with developers, the design was fully prepared for smooth implementation — all component states were designed and documented.
Social media presence was also an important part of the project. The primary platform was Instagram, for which story highlight covers, an avatar, a consistent post style, and content ideas were developed.
Overall, I designed the brand book, merchandise, a multi-page website with an admin panel, and social media visuals.
We turned the idea into reality, creating a clean and modern platform where people can find inspiration, showcase their cooking skills, and learn something new.
More details about the project can be found via the link.
The full presentation is available on Behance, as shown in my portfolio.
Thank you for your attention!♡
In my portfolio, the website itself is already presented, and here I want to focus on the creation of the overall brand.
The project started with a team analysis of existing competitor platforms. We identified weaknesses, features that could be improved or added, and this research shaped the core idea of the product.
The next step was brand book development — logo design, brand mark, color palette, and typography. Based on the brand elements, a visual pattern was created and later applied to brand merchandise as a promotional tool.
With the completed brand book, we moved on to the website creation. ✓
A UI kit was formed, followed by discussions of the site structure and wireframes. The design phase took three months. Thanks to close collaboration with developers, the design was fully prepared for smooth implementation — all component states were designed and documented.
Social media presence was also an important part of the project. The primary platform was Instagram, for which story highlight covers, an avatar, a consistent post style, and content ideas were developed.
Overall, I designed the brand book, merchandise, a multi-page website with an admin panel, and social media visuals.
We turned the idea into reality, creating a clean and modern platform where people can find inspiration, showcase their cooking skills, and learn something new.
More details about the project can be found via the link.
The full presentation is available on Behance, as shown in my portfolio.
Thank you for your attention!♡
Mykolaiv 
Available for hire
Offer work