Full development of a store from scratch on the Khoroshop platform

For the online store of autonomous power supply Total Energo, a complete cycle of launching an e-commerce project "turnkey" has been implemented. The development and implementation of the entire project lasted 6 months.

The main focus was on technically complex category products: uninterruptible power supply systems (UPS), batteries (accumulators), equipment for solar power plants, and related solutions.

Within the project, the following was accomplished:
— Creation of the store structure and category logic tailored to the niche specifics
— Development and implementation of an advanced filtering system based on a large number of technical parameters
— Addition and processing of over 4,300 products with detailed specifications
— Configuration of correct modifications for complex products and sets
— Creation of unique SEO pages to enhance visibility in search engines
— Development of Excel solutions for forming product sets (inverters, batteries, accompanying components)
— Writing macros for automating price processing and mass data updates
— Full preparation and launch of the store in Google Merchant Center and Hotline (setting up feeds, passing moderation, compliance with platform requirements)

Particular attention was paid to optimizing work processes: thanks to automation, data processing time was significantly reduced, the human factor was minimized, and the accuracy of filling in specifications was improved.

As a result, a scalable, technically well-structured online store with convenient navigation has been created, allowing users to quickly find complex technical products and form ready-made solutions to meet their needs.

#GoodShop #Ecommerce #SEO #Automation #Excel #Macros #UX #Energy #SolarPowerPlants #UPS