Full launch of the store dobavki.ua on Khoroshop.

For the online store Dobavki, a comprehensive launch of the e-commerce project was implemented with a focus on scalability, automation, and user convenience. The full development and implementation cycle lasted 4 months.

The project covered the niche of health and sports products: vitamins, dietary supplements, sports nutrition, and related products with a large number of characteristics and variations.

Within the project, the following was completed:
— Building a well-thought-out catalog structure focused on convenient product selection (goals, composition, form, brand)
— Developing a flexible filtering system that allows for quick product finding even in a large assortment
— Mass addition and structuring of over 6,000 products with detailed characteristics
— Setting up variable products (flavors, packaging, dosages)
— Writing unique texts for categories and key pages considering SEO and conversion
— Implementing customer motivation systems: bonus programs, cumulative discounts, promotional mechanics
— Developing Excel tools and macros for automating price, stock, and characteristic updates

Additionally, the following was completed:
— Preparation and launch of the store in Google Merchant Center (feed optimization, compliance with requirements, passing moderation)
— Optimizing page structure to improve behavioral factors
— Improving navigation logic and purchasing scenarios to increase conversion

As a result, an effective online store was created with a clear logic for product selection, convenient navigation, and well-thought-out customer retention mechanics, which positively impacted repeat sales and average check.

#Ecommerce #GoodShop