To significantly stimulate sales in the canyon of the holiday, a strategy for promoting the gift service was developed.
The strategy included:
1 . Create a landing (selling) page.
2nd Contextual advertising.
Three Targeting Advertising
4 . Email sending
and 5. Remarketing
The page was created in such a way that the user could in two clicks purchase the stock product, while receiving as much information as possible about the extension and service. Landing was integrated into the main site, which gave the opportunity to take advantage of the stock not only to advertising-attracted customers, but also to visitors to the company’s main resource.
The event took place in Kiev. According to this, all kinds of advertising were tailored only to users located in Kiev.
Time of conduct: 16.12.15-14.01.16
The results of the stock were the following weekly indicators:
Attracted: 5200 people
Viewed pages: 27053
Number of rejection: 3.48%
CTR: 5 to 6%
The strategy included:
1 . Create a landing (selling) page.
2nd Contextual advertising.
Three Targeting Advertising
4 . Email sending
and 5. Remarketing
The page was created in such a way that the user could in two clicks purchase the stock product, while receiving as much information as possible about the extension and service. Landing was integrated into the main site, which gave the opportunity to take advantage of the stock not only to advertising-attracted customers, but also to visitors to the company’s main resource.
The event took place in Kiev. According to this, all kinds of advertising were tailored only to users located in Kiev.
Time of conduct: 16.12.15-14.01.16
The results of the stock were the following weekly indicators:
Attracted: 5200 people
Viewed pages: 27053
Number of rejection: 3.48%
CTR: 5 to 6%