Gas company rebranding: a jump from the 90s to the 21s
Copywriting
Getting an idea for a stylish, massive or innovative product is not difficult. And try to find attractiveness in the pipeline pumps, cinked pipes or gas ballons. Here’s really a challenge, because thinking about brands, the first thing that comes to mind is the dynamic Nike, the stylish Apple, the bright Google. Will the brand remember the same level of emotional perception from the industrial sector?