General Graphics — development of a logo and corporate block

As part of the project, a logo and basic corporate block were developed for the studio General Graphics — Art & Design Studio.

The solution is built as a graphic-engineering system that combines:
– an independent graphic sign;
– a textual logo;
– a structured corporate block.

The composition is designed with scalability, readability, and stable performance in print and digital media in mind. The logo correctly adapts to various formats — from business cards to advertising and presentation materials.

The project was executed as a mid-level graphic solution that can serve as a foundation for further development of a full-fledged brand identity.

Completed works:
– development of the graphic sign;
– development of the textual logo;
– formation of the corporate block;
– basic system of visual elements;
– preparation for print and digital use.

Type of work:
Graphic solution consisting of several compositional elements and typographic solution in two languages.

All elements are developed in original vector format. The solution ensures full scalability, correct operation in print and digital environments, and can be used in any formats without loss of quality.

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#branding
#corporateStyle
#identity
#graphicDesign
#printDesign
#logoDesign
#brandIdentity