Generation of Leaders for the Forum "Business Concentrate"

The task of our team was to collect paid applications for participation in the seminar. The budget for targeting advertising was limited to $110.
Stages of work:
The targeting audience;
Creation of a Lending dedicated seminar;
Installation of the Facebook and Google Analytics Pixel Landing;
The configuration of conversions;
Generation of attractive advertising creatives;
and testing.

During the two weeks of the advertising campaign, 96 applications were collected via Lending. In the Facebook Advertising Cabinet this figure was 80, as when setting the advertising, the conversion window was indicated 1 day after clicking and displaying, and the requests left later were simply not taken into account.
More than a hundred people were present at the event, because some preferred to pay the participation already on the site.