Generation of Leads for the Internet Store (Facebook)

There are only 3 advertising creatives. As you can see, the first brought a lot of lead, and the work on errors doubled the result. One video came to the target. I made the video. I set a advertising hole for my online store. RK was launched only 3 times for a maximum of 5 days. Both of them and their partner were unable to call. Each leather was hot and it was necessary to make a calculation on the warm floor and heating. It was very hot when I earned 100 and then 300 thousand UAH per month, I realized that I understand something in marketing and sales. But the niche is very hemoroid, a lot of trouble and trouble from the builders and electricians. I repeated the results on other projects. But they earned much less. Only 10% of the sales.