Launched and ran a Meta Ads (Lead Forms) advertising campaign for a construction company building private houses in France (Bordeaux + 50 miles).
Results after 46 days:
— 48 leads
— Average cost per lead: €11.57
— Best ad set: €8.97 per lead (36 leads, reach 11.3K)
— Total reach: 16.8K+
— Tested 3 ad sets with static creatives
Used local targeting for specific GEO and optimized for the lead form instead of directing to the website, which resulted in a lower cost per lead and a faster application acquisition cycle.
#metaads #leadgeneration #construction #france #metaads #facebookads
Results after 46 days:
— 48 leads
— Average cost per lead: €11.57
— Best ad set: €8.97 per lead (36 leads, reach 11.3K)
— Total reach: 16.8K+
— Tested 3 ad sets with static creatives
Used local targeting for specific GEO and optimized for the lead form instead of directing to the website, which resulted in a lower cost per lead and a faster application acquisition cycle.
#metaads #leadgeneration #construction #france #metaads #facebookads