German language courses “AURA”

German language courses “AURA”

Working period at the time of the case: 5 months (27.09.2021 - 24.02.2022)

Advertising systems: GoogleAds + Yandex.Direct

Geo: The whole world

The general indicators:

Showing: 7 068 666
Number of clicks: 35 145
CTR: 0.49 %
Number of Applications: 867
Budget: 65,267 UAH (with the VAT)
Cost of application (CPL): 75.27 UAH
The sale: 41
Cost of sale (CPS): 1591,87 UAH
Revenue from sales: 299 755 UAH.
Profit: 209 828 UAH
Revitability (ROI): 221.49%