Germany | Website for a Beauty Master with SEO for Google Leads

Website for a beauty specialist in Germany who works in her own private studio and provides permanent makeup and eyelash lamination services.

At first, the client had a page built with a website builder. The task was to move it to clean and valid code, expand the website with separate pages for each procedure, add new sections, and prepare the website for organic promotion in Google for the main services.

=== MY TASK ===

To rebuild the website from a website builder into clean, fast, and responsive code while keeping the main brand style, expand the website structure with separate service pages, and prepare the pages for SEO promotion in Google.

=== WHAT WAS DONE ===

• rebuilt the homepage from a website builder into clean HTML/CSS/JS code;
• removed unnecessary builder code and rewrote the JavaScript functionality for interactive elements;
• kept the main visual style of the website: colors, mood, and brand presentation;
• developed the website structure: homepage, 7 separate procedure pages, privacy policy page, and legal notice page;
• created sections to improve conversions: who the procedure is suitable for, procedure card, work examples, studio gallery, reviews, and FAQ;
• developed unique interactive elements: a work gallery in the style of an Instagram feed, a slider in the style of Instagram Stories, and an FAQ section in the format of an online chat;
• prepared responsive layouts for desktop, tablet, and mobile;
• implemented a Cookie Policy to meet European requirements;

SEO

• analyzed key search phrases that users use to look for these procedures in Germany, in the city of Cologne;
• together with the beauty specialist, prepared texts for the service pages based on relevant keyword searches;
• added schema.org markup to help search engines better understand the services;
• created and set up a Google Business Profile so the specialist’s studio could appear on Google Maps;
• connected Google Search Console to analyze indexing and the technical condition of the website;
• optimized page loading speed to the green zone in Google PageSpeed.

=== PROJECT FEATURES ===

There was no ready-made design in Figma for this project, so I had to work from the existing page built on a website builder. I kept the main color palette and style, but moved the website to clean, controlled, and much lighter code without unnecessary builder code.

One of the main challenges was to rebuild the homepage without losing the current positions in Google organic search results. That is why it was important to transfer the structure, content, key pages, technical SEO elements, and not break the indexing.

Another important point was the content for the German target audience. The beauty specialist is not from Germany, so the website had to do more than just look beautiful. It also had to build trust with local clients through the page structure, explanations of procedures, work examples, reviews, legal pages, and correct presentation of the services.

=== RESULT ===

The client received a complete multi-page website instead of a page built on a website builder: with clean and valid code, fast loading speed, responsive design for all main devices, and separate SEO pages for key procedures.

The website was prepared for organic promotion in Google, and the pages for the top procedures started to appear in organic search results for relevant search queries. This gave the specialist an additional channel for attracting clients without paying for ads.

=== TECHNOLOGIES ===

HTML5, SCSS, JavaScript, Gulp, CDN Image Service, schema.org, Google Search Console, Google Business Profile

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