Google Ads Advertising for the Internet Book Store

The chart shows how the revenue from the advertising campaigns of the customer increased over the year of active work.
The following work was carried out: setting and regular search campaign optimization, collecting additional semantics using DSA, returning interested users through remarketing, increasing brand recognizability through CMS, increasing sales through trading campaigns. Detection and multiplication of the best rcs, disconnecting the ineffective. Testing the effectiveness of various ads and utp.