Google Ads. Employment agency abroad

Setup of contextual advertising for a employment company.
Work included:
1. Conducting a website audit for UX/UI, providing corrections
2. Installing GTM and GA codes.
3. Setting up goal tracking.
4. Launching and managing advertising campaigns (Search)

Result:
CPL $1.83
CR 5.74% to lead
Leads 871

Initially, faced the issue of duplicate conversions. Without involving a programmer, a technical solution was found using Google Tag Manager