Google Ads Distance Learning Service
Contextual Advertising
About the project:
Before collaborating with us, the client was running ads with another agency, where the number of applications was high, but only 10% were targeted. We completely changed the approach to semantics, integrated a CRM system and call tracking to monitor the effectiveness of each key query. This way, we filtered out keys that attracted non-target audiences and reduced the cost of useful actions. As a result, the season was worked through with high efficiency.
Additionally, targeted advertising on Facebook and Instagram was implemented.
Result:
The successful season allowed for the allocation of investment for a new website in the following year, as well as the integration of additional traffic sources for the new academic season.
Before collaborating with us, the client was running ads with another agency, where the number of applications was high, but only 10% were targeted. We completely changed the approach to semantics, integrated a CRM system and call tracking to monitor the effectiveness of each key query. This way, we filtered out keys that attracted non-target audiences and reduced the cost of useful actions. As a result, the season was worked through with high efficiency.
Additionally, targeted advertising on Facebook and Instagram was implemented.
Result:
The successful season allowed for the allocation of investment for a new website in the following year, as well as the integration of additional traffic sources for the new academic season.