Niche: e-commerce, household chemicals and hygiene. GEO: Ukraine.
Service: Google Ads.
Key: over 6 months, scaled the advertising budget by ~8 times (₴11K → ₴96K/month) without losing profitability — ROAS remained in the range of 3.5–5.6.
Results over 6 months:
— Average ROAS: 4.65
— Revenue: ₴1,593,042 (₴1.59 million), average check ₴1,330
— 1,198 conversions, cost per conversion ₴286
— Advertising budget: ₴342,431
Service: Google Ads.
Key: over 6 months, scaled the advertising budget by ~8 times (₴11K → ₴96K/month) without losing profitability — ROAS remained in the range of 3.5–5.6.
Results over 6 months:
— Average ROAS: 4.65
— Revenue: ₴1,593,042 (₴1.59 million), average check ₴1,330
— 1,198 conversions, cost per conversion ₴286
— Advertising budget: ₴342,431