Google Advertising Evacuator in the Area Center

The customer addressed the problem of a high-value click on 1 place in search. The nuance is that the orders of the evacuator are more in order if the advertising is on the 1 position in the advertising.

The task of reducing the price of the click by 64% was solved by the method of increasing the quality indicator of keywords and ads.

It was made:
A new website was created, which was filled with thematic content. Under each group of search requests, a separate optimized page was created.
2. lifted by various STR methods, including non-standard.
3. the quality of the ads raised from the average and low to the indicator "wonderful"