Google Ads for a logistics company

Engaged in lead generation for an international freight operator in the European market.

What was done:
- Collection of semantics and parsing of keywords using Google Keyword Planner. Work was carried out with specialized software Key Collector;
- Selection of optimal keywords and combinations. This was based on the company's specifics and search phrases according to the semantic core;
- Geo targeting. Notably, the display regions are quite expensive, but we managed to achieve an average cost per visit of €0.19.

As a result, we achieved an average cost per visit of €0.19, with a maximum CTR of 4.54%. It is characteristic that at that time strict restrictions due to COVID-19 were in place, and business activity in logistics sharply decreased. However, we managed to promote the client's website, who remained satisfied with the results obtained under difficult conditions.

I am ready to tell more about the development path of the project, demonstrate the work done (creatives, texts, recommendations, structures) in personal communication!

Then I will formulate clear solutions to your marketing request to achieve specific sales or brand development goals. Next, I will provide proposals for implementing these solutions into your marketing plan, including work plan, all conditions, cost, and even a forecast of results.
— Write in private messages!