Niche: sportswear, e-commerce. GEO: Ukraine.
Service: Google Ads + end-to-end analytics linked to CRM.
Key: the Google Ads account underestimated the result (ROAS 0.89). We connected end-to-end analytics and reconciliation with CRM — and the actual ROAS was 3.39. The client saw the real picture and actual profit, not "accounting" figures.
Results (according to CRM):
— Actual ROAS: 3.39
— Revenue: ₴1,984,107 (≈ ₴1.98 million)
— 1,466 purchases, average check ₴1,314
— Cost per conversion: ₴408
— Advertising budget: ₴557,950
Service: Google Ads + end-to-end analytics linked to CRM.
Key: the Google Ads account underestimated the result (ROAS 0.89). We connected end-to-end analytics and reconciliation with CRM — and the actual ROAS was 3.39. The client saw the real picture and actual profit, not "accounting" figures.
Results (according to CRM):
— Actual ROAS: 3.39
— Revenue: ₴1,984,107 (≈ ₴1.98 million)
— 1,466 purchases, average check ₴1,314
— Cost per conversion: ₴408
— Advertising budget: ₴557,950