Google Ads for Sunny Fix — home appliance repair service

The company Sunny Fix, which provides home appliance repair services in Florida (USA), has tasked with establishing a flow of requests through the internet. The main channel chosen was advertising on Google Ads, as search campaigns allow working with users who are already looking for repair services.

Search campaigns were set up for hot keywords: "appliance repair near me," "dishwasher repair Naples," "washer repair Fort Myers," and other local combinations. To improve traffic quality, negative keywords, bid adjustments by device, and geo-targeting to specific cities (Fort Myers, Cape Coral, Bonita Springs, Naples, etc.) were applied. The ads were enhanced with extensions — quick links, a "Call" button, as well as local additions from Google Business.