Google Ads | Promotion of a mobile application (books and audiobooks)

Client - an application for reading and listening to e-books (iOS, Android, Web). A new account from scratch, with no history or data.

Set up tracking, launched App Install campaigns on Android, tested creatives, switched to Target CPA after gathering statistics. Second month - remarketing to behavioral audiences from GA4.

Result (April - June 2026): spent 77,554 ₴ → 4,610+ installs → CPI 7.68 ₴ ($0.19). Every third user opened a book after installation. The industry benchmark CPI for similar applications is $0.40–$1.20.

Next: launching iOS campaigns, new creatives focusing on subscriptions, scaling after connecting push notifications.

Met the conditions to receive an advertising bonus from Google - credited 20,000 ₴ (~$482) to the account. This provided an additional ~15 days of free advertising.

Want the same result? I am a certified Google Partner with 7+ years of experience, 150+ projects in e-commerce, B2B, and B2C lead generation, 95 positive reviews on Freelancehunt, and experience working in markets of 12+ countries. Contact me.