Google Ads Search Ads (Investment)

The website is dedicated to finance and investment. A search campaign was set up and it created 4 groups of ads under different search requests. The strategy of setting the interest rate is the maximum of conversions. Added a minus word. Geo-targeting for European countries. The keywords associated with the site are written by the target audience. All ads and keywords are made with links that include labels so that in CRM you can track what ads, and what key queries, get better customers, and also to track statistics in Google Analytics. Conversion action is created, the code is added to the page when it comes to which the conversion is counted (page after registration). The site was linked to Google Analytics. Google Analytics has a target. The customer was pleased with the result, because thanks to my work I managed to lower the price for the conversion (compared with the previous advertising campaign that the studio set up) by 8 times!