Google Ads Video Campaign, Theme Targeting (Sports)
There were 4 video campaigns (three of them by audience, and one by topic).
Video announcements were linked to the following content topics on YouTube: Sports, Yoga and Pilates, Beauty and Fitness, Weight Loss, Fitness Instructors and Training Programs, Gymnastics, Body Art. Depending on the topic of the video, one, or several themes of content on YouTube were selected. With the help of thematic targeting it was able to cover a large number of videos and channels of the necessary theme. The video was viewed only by users who are interested in the topics listed.
Video announcements were linked to the following content topics on YouTube: Sports, Yoga and Pilates, Beauty and Fitness, Weight Loss, Fitness Instructors and Training Programs, Gymnastics, Body Art. Depending on the topic of the video, one, or several themes of content on YouTube were selected. With the help of thematic targeting it was able to cover a large number of videos and channels of the necessary theme. The video was viewed only by users who are interested in the topics listed.