Google Ads Video Campaigns, Auditors and Themes (Building)

The channel is dedicated to the theme of sandwich panels.There were 2 video campaigns (1 of them by audience, and 1 by topic).The video campaign used four special segments of audiences interested in building: a segment of users who entered any of the search queries related to sandwich panels to Google; users with interests or purchasing intentions regarding sandwich panels; users who visited sites and read articles about sandwich panels; users who subscribed to channels related to sandwich panels, and who watched a video about sandwich panels.Advertising groups were used both with targeting expansion and without, while the majority of groups without targeting expansion showed themselves better in statistics (foreseen).In the video campaign on topics, the following topics were used: Construction and Repair; Construction Materials and Constructions; Construction of Real Estate.The theme Construction and Repair showed the best results in efficiency (holding, subscribers, leaves, dopes.Added to the playlist).As a result, their two advertising video campaigns showed themselves better on themes.