The Google Ads

Defining the goals of your advertising campaign in Google Ads
Choosing keywords (search requests) and calculating the budget of the future advertising campaign.
Advertising campaigns (election and setting of networks, devices types, locations, bets and budgets, the method of displaying ads).
Organizing the Ads account structure (deploying keywords into semantic groups and distributing them by campaigns and ad groups).
Composing text of advertisements.
Advertising Extensions.