Google advertising

Created ads with attractive headlines and descriptions, including calls to action and advantages of the school.
Set up UTM tags for tracking conversions and traffic in Google Analytics.
Conducted A/B testing of ads and adapted the wording to the most clickable options.
Optimized the campaign: reduced cost per click, increased CTR, and improved ad quality.
Analyzed the results and prepared a performance report with recommendations for further promotion.

Conducted niche and competitor analysis, identified key search queries related to French language courses.
Set up a Google Ads account from scratch: chose a cost-per-click (CPC) payment strategy, set goals and budgets.
Segmented campaigns by direction — for children, for adults, online learning, to optimize cost per click.
Selected keywords and added negative keywords to filter out irrelevant queries.