Google AdWords Cosmetics

Google AdWords RK optimization for the Internet store of Decorative Cosmetics:

Complete replacement of the RK;
Correction extended + adding addresses;
Change of the strategy of setting and rotating;
Processing of the new structure of the RK:
There were: 1 campaign > 3 groups > Each group of 30-40 keys (by 3-4 ads);
Table: 2 campaigns (ru / ukr) > 12 groups > Each group ~10 keys (by 3-4 announcements);

In the end:
Improved conversion
Improvement of relevance announced
Average position 1.3
Price of click -25%

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