Google contextual advertising for a medical center
Google contextual advertising for a medical center
- Spent on advertising: 25,000 UAH per month
- Sold: 198 procedure bookings.
- Average check: 900 UAH
- Average client earnings after advertising: 125,100 UAH per month.
A modern medical center has requested promotion of a new diagnostic service for pediatric ophthalmology. The main goal is to attract new patients.
Tested targeted Facebook advertising and Google contextual advertising. The best result was shown by Google contextual advertising, while targeted Facebook advertising generated many non-targeted inquiries. Facebook ads were initially set with the goal - messages, but since this strategy proved to be ineffective, the advertising goal was changed to - leads. Still, Google contextual advertising was twice as effective. Existing Google advertising campaigns were scaled up and a PMax advertising campaign was added.
- Spent on advertising: 25,000 UAH per month
- Sold: 198 procedure bookings.
- Average check: 900 UAH
- Average client earnings after advertising: 125,100 UAH per month.
A modern medical center has requested promotion of a new diagnostic service for pediatric ophthalmology. The main goal is to attract new patients.
Tested targeted Facebook advertising and Google contextual advertising. The best result was shown by Google contextual advertising, while targeted Facebook advertising generated many non-targeted inquiries. Facebook ads were initially set with the goal - messages, but since this strategy proved to be ineffective, the advertising goal was changed to - leads. Still, Google contextual advertising was twice as effective. Existing Google advertising campaigns were scaled up and a PMax advertising campaign was added.
Odessa 
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