Google Organic Traffic Increases by 65.71% (Shopify Store)
The purpose of the project:
Customer - Shopify store in a competitive sub-gallery of technologies.The customer search traffic has fallen for a few years.The main objectives included the study of the causes of search traffic reduction, its reversion and the development of a future-oriented SEO strategy.This project was complicated as the customer’s products pulled out of the market with simpler offers from large brands.However, the market still existed demand for the customer's product, so the goal was to get a greater share of this residual traffic.The Decision:
This was a constant opposition to Google updates, the demand problems that were above, and the major technical SEO problems associated with translation apps and Shopify markets.So, this is what we did:
Comprehensive SEO Audit and Strategic Plan
- Fixing typical technical problems of Shopify
- Correction of important technical problems related to the Shopify plugins
Optimization of products and collections
- Editing and optimizing old information content
- Optimization for multiple markets using creative hreflang strategies
Creating information content on high-level topics
Optimization of internal relationships.Starting a blog strategy using artificial intelligence to create unique data sources
The Results:
Given the challenges of this project, both the customer and I are very pleased with the 65,71% increase in Google’s monthly traffic and how we dominated the search during Christmas 2022.The latest growth of traffic thanks to the new blog strategy using artificial intelligence, which is aimed at requests almost on the day of the wreck, and works very well.The introduction of Shopify Markets and translated pages has created many challenges for technical SEO, but thanks to the creative strategies of hreflang, noindexing and blocking robots.txt we have seen a significant increase in traffic and orders from abroad.
Customer - Shopify store in a competitive sub-gallery of technologies.The customer search traffic has fallen for a few years.The main objectives included the study of the causes of search traffic reduction, its reversion and the development of a future-oriented SEO strategy.This project was complicated as the customer’s products pulled out of the market with simpler offers from large brands.However, the market still existed demand for the customer's product, so the goal was to get a greater share of this residual traffic.The Decision:
This was a constant opposition to Google updates, the demand problems that were above, and the major technical SEO problems associated with translation apps and Shopify markets.So, this is what we did:
Comprehensive SEO Audit and Strategic Plan
- Fixing typical technical problems of Shopify
- Correction of important technical problems related to the Shopify plugins
Optimization of products and collections
- Editing and optimizing old information content
- Optimization for multiple markets using creative hreflang strategies
Creating information content on high-level topics
Optimization of internal relationships.Starting a blog strategy using artificial intelligence to create unique data sources
The Results:
Given the challenges of this project, both the customer and I are very pleased with the 65,71% increase in Google’s monthly traffic and how we dominated the search during Christmas 2022.The latest growth of traffic thanks to the new blog strategy using artificial intelligence, which is aimed at requests almost on the day of the wreck, and works very well.The introduction of Shopify Markets and translated pages has created many challenges for technical SEO, but thanks to the creative strategies of hreflang, noindexing and blocking robots.txt we have seen a significant increase in traffic and orders from abroad.
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