Google Settings for Website Trading Equipment

Advertising in Google AdWords
Connected to: Analysis
Custom goals and events in Analytics through GTM
50% - the share of the shows at the top position
Added more than 300 minus words
Conversions - 165
The average price per click is 18.36 rubles.
The cost of conversion is 9.46 rubles.
In the ads are displayed UTM labels.
Optimization
Automatic strategy presented
The budget prepared
Optimization of rates
Opening of CBS with new audiences
The RK.