Case of setting Google Shopping for the online store of car parts
We have been working with this customer for a long time. But, after the war, he was forced to stop advertising. Thro the year, there was a possibility to start the sales again and I started advertising again.
In this case I made a reboot of Google Shopping ads. Initially, they launched a simple trading campaign, in order to collect statistics. And then launched the campaign of the type Perfomance Max. The results of the robots can be seen on the screenshot.
In short in numbers:
The average check - 1080 UAH
The average price per conversion (order) - 139 UAH
Proportion of advertising spending to gross profit (CPA) - 12.8%
We have been working with this customer for a long time. But, after the war, he was forced to stop advertising. Thro the year, there was a possibility to start the sales again and I started advertising again.
In this case I made a reboot of Google Shopping ads. Initially, they launched a simple trading campaign, in order to collect statistics. And then launched the campaign of the type Perfomance Max. The results of the robots can be seen on the screenshot.
In short in numbers:
The average check - 1080 UAH
The average price per conversion (order) - 139 UAH
Proportion of advertising spending to gross profit (CPA) - 12.8%