Google Shopping setup and fixing OpenCart feed errors

Task: Launching a Google Shopping advertising campaign for an online store of refrigeration equipment (juka.biz) on the OpenCart platform. The main focus is on correcting technical errors in product feeds and setting up end-to-end analytics.
Challenges:
Data discrepancies in the feed (Google Merchant Center rejected products despite data being available on the site).
The need for fine-tuning analytics for accurate conversion tracking.
What has been done:
1. Technical audit of feeds: Analyzed the data structure of OpenCart, identified and resolved the reasons for product rejections in the Merchant Center. Attributes (GTIN, Brand, MPN) synchronized according to Google’s requirements.
2. Analytics setup: Configured GTM (Google Tag Manager) and Google Analytics 4 (GA4) for accurate e-commerce data collection (e-commerce tracking).
3. Campaign optimization: Created a campaign structure in Google Ads, conducted product segmentation for effective budget allocation.
4. Monitoring and support: Full functionality check after changes, provided recommendations for further scaling.
Result:
Products successfully passed moderation in Google Merchant Center.
Accurate conversion tracking set up, allowing visibility of actual return on ad spend (ROAS).

#GoogleShopping #GoogleAds #OpenCart #WebAnalytics #QA #Ecommerce #ContextualAdvertising