GoogleAds at the maximum: 609% increase in transactions
Shortly about the customer business.
Customer: multi-brand internet store iPosuda.com.ua
Offline business is a point on the largest industrial market “7 km” since 1997.Region : Ukraine
Start of the online shop: 2012
Full update of the site and the beginning of our work: April 23, 2018
Target audience: customers on the territory of Ukraine: cafes, restaurants, hotels, hostels - everywhere they cook and serve food.Big families get the opportunity to save time and money when purchasing: in offline points the cost of similar goods can exceed the price of the online store by 30%-250%, as it was once with electronic goods.Rosette "on the internet cheaper"), but here the dish is still on the internet much cheaper in purchase
The source data
Traffic: ~1500 visits per month (an average for the last year, 2017)
Traffic sources: only organic Google release (SEO) and a small portion of permanent buyers
Complete: Selected the corresponding lexical designs: [Name of category]+[Name of brand]+[Opt/Store/Supplier]
For the HoReCa segment set up the Campaign of Recipes for Hotels/Café/Restaurants/Bar
They set up a brand campaign on the name of the online store and a campaign on the names of the competitors of the iPosuda site.Results, facapes and conclusions:
#1 Processed all traffic sources, re-marketing
In addition to the searches, campaigns have been launched in various types of CMS and for different audiences: dynamic remarketing using goods feed, remarketing with adaptive ads, Keyword CMS and remarketing in Gmail.2 The Goods
The fault and fault was that they couldn’t connect the brand ads for almost a year because the customer at the initial stage did not provide many requirements that Google asked for.as well:
- Connected the smart #loading (machine self-learning)
Dynamic #remarketing (only in the goods)
Correction on different devices.
#pc #SMM #seo
Customer: multi-brand internet store iPosuda.com.ua
Offline business is a point on the largest industrial market “7 km” since 1997.Region : Ukraine
Start of the online shop: 2012
Full update of the site and the beginning of our work: April 23, 2018
Target audience: customers on the territory of Ukraine: cafes, restaurants, hotels, hostels - everywhere they cook and serve food.Big families get the opportunity to save time and money when purchasing: in offline points the cost of similar goods can exceed the price of the online store by 30%-250%, as it was once with electronic goods.Rosette "on the internet cheaper"), but here the dish is still on the internet much cheaper in purchase
The source data
Traffic: ~1500 visits per month (an average for the last year, 2017)
Traffic sources: only organic Google release (SEO) and a small portion of permanent buyers
Complete: Selected the corresponding lexical designs: [Name of category]+[Name of brand]+[Opt/Store/Supplier]
For the HoReCa segment set up the Campaign of Recipes for Hotels/Café/Restaurants/Bar
They set up a brand campaign on the name of the online store and a campaign on the names of the competitors of the iPosuda site.Results, facapes and conclusions:
#1 Processed all traffic sources, re-marketing
In addition to the searches, campaigns have been launched in various types of CMS and for different audiences: dynamic remarketing using goods feed, remarketing with adaptive ads, Keyword CMS and remarketing in Gmail.2 The Goods
The fault and fault was that they couldn’t connect the brand ads for almost a year because the customer at the initial stage did not provide many requirements that Google asked for.as well:
- Connected the smart #loading (machine self-learning)
Dynamic #remarketing (only in the goods)
Correction on different devices.
#pc #SMM #seo
Odessa 
Available for hire