Grouping (clustering) of keywords in Google Ads

What is keyword grouping and why is it needed?
In this video, I will show you how to properly group keywords for Google Ads to make advertising campaigns more effective.
Keyword grouping helps:
- Increase ad relevance
- Reduce cost per click (CPC)
- Increase CTR and conversions
- Manage campaigns more easily and scale advertising
I will share my approach to grouping: from collecting semantics to creating a logical campaign structure. This video will be useful for beginners and those who want to systematize ad setup.
If you have any questions or need consultation — message me privately.