The Google Ads

Banner ads are set in the context-media network, in which all possible types of ads were involved: adaptive, graphic, lightboxes. They also used *GIF banner, different-size graphic banner and different texts in adaptive ads to identify more efficient.

How targeting was chosen: keywords, topics, interests, interested customers and similar audiences.

Remarketing is tailored to the categories of the site; to the visitors who put the product in the basket but did not buy; to those who made a conversion or purchase. Also for remarketing used the audience of visitors who have achieved the "smart goal" in Google Analytics (the audience includes the users of the site that the system has assessed as "actions" on the site that are more likely to lead to conversion).

Since the second month of work, the campaign has been adjusted with dynamic remarketing.