Guideline of the Ukrainian clothing brand Garmatyuk

Logo Design
Job 1 of 12
Development of a brand guideline for the Ukrainian clothing brand Garmatyuk, which combines modern minimalism with traditional motifs. The document contains all key elements of the identity and rules for their use to maintain a cohesive visual image of the brand.

Completed tasks

Logo and its variations – main version, monochrome, adaptation for different media
Color palette – primary and secondary colors with codes for digital and print use
Typography – recommended fonts, their application in print and web design
Graphic elements – patterns, icons, textures that complement the identity
Corporate style – design of tags, packaging, promotional materials, templates for social media
Usage rules – recommendations on composition, sizes, prohibited modifications

Result
The guideline ensures the integrity of Garmatyuk's visual style at all levels of communication. It is a universal tool for designers, marketers, and brand partners that helps effectively use brand elements without losing recognizability.