Hair styler DYSON

Field: Online store.

Tools used for promotion: Search advertising, Google Shopping.

Collaboration period: November 2022 - December 2022.

Expenses for 9 days: 46.44 USD.

What was done:
- The advertising campaign was created from scratch. An advertising account was created and configured, Google Analytics and Google Merchant Center were set up and activated.
- Prepared the website with the client, including: designed the payment and delivery page, developed the return policy page, added product specifications, refined the contact page, and connected online payment.
- Main goal: increase sales through the Google Shopping campaign.

Results obtained in 9 days of work using the Google Shopping campaign:
- Budget: 46.66 USD.
- Clicks: 1,389.
- Total conversions: 53.
Among them:
- 45 interactions with contact information.
- 8 successful orders through the cart totaling 5,004.84 USD.
- Conversion rate: 0.87 USD.
- Cost per click: 0.03 USD.