Halloween Character design | Concept art

The idea was to make a mascot for social media for Halloween. The character had to be cute or pretty, but also scary. The goal of making the character cute was achieved through soft and cheerful features and the addition of a teddy bear, cute laughing pumpkin. The scary side of the design was achieved through torn and sharp elements. A crypt was chosen as the character's environment as one of the most associatively scary places, but also the character is a zombie, so the chosen environment thematically suits them.