The launch of targeted advertising on Facebook/Instagram celebration Halloween 2021 at the mall club near Kyiv. The site has the possibility to leave the application and immediately pay the ticket for entrance online. The advertisement was launched on a goal: conversion, the scratch was the most targeted and more relevant. They picked up the necessary number of participants and turned off the advertising until it was completed. They received 54 applications for $2.78, spending $150 on the entire advertising.