Haribo Concept: Living gummy candy
Author's vision of the advertisement for the brand Haribo. The main task of the project is to "bring to life" the famous gummy bears, endowing them with the character and physics of living beings using next-generation neural networks.
What was implemented in the project:
Character Animation (Kling AI): Creation of natural jumps and movements of the characters. I achieved that the bears maintained their recognizable jelly shape and translucency in motion.
Materials and Light: Imitation of Gummy material — glossy highlights and soft inner glow (SSS), making the characters visually "tasty."
Post-production (DaVinci Resolve): Juicy color correction in bright signature colors of Haribo. Editing to a dynamic rhythm to hold the viewer's attention.
Sound design: Addition of fun sound effects (jumps, splashes) that create a sense of presence.
What was implemented in the project:
Character Animation (Kling AI): Creation of natural jumps and movements of the characters. I achieved that the bears maintained their recognizable jelly shape and translucency in motion.
Materials and Light: Imitation of Gummy material — glossy highlights and soft inner glow (SSS), making the characters visually "tasty."
Post-production (DaVinci Resolve): Juicy color correction in bright signature colors of Haribo. Editing to a dynamic rhythm to hold the viewer's attention.
Sound design: Addition of fun sound effects (jumps, splashes) that create a sense of presence.