“Healthy Food”
Facebook doesn’t really like the theme of healthy eating (some products from this field) and it had to be very scratched so that the customer didn’t lock the page and the advertising account.To understand: it was not possible to sell the product directly.It was immediately clear that leaving the conversion to the site will be a typical solution as the results of our focus group survey showed that it looks like money laundering on a low-proof Chinese product.Therefore, it was decided to qualityly form a page on Facebook, write articles there and attract people there (this has save on banding).The final ROI (Return of Investment) according to the customer was 296%, although according to the team's assumptions - more because after the end of the advertising campaign for a month in the messages often reflected that were written by people who previously signed but doubted and so did repeated purchases (sales).#targeting #SMM #SMM-promovation #facebook #Facebook #instagram #Instagram #advertising #ads #internet-advertising #lidogeneration