Development of a turnkey pre-landing page for a product business in the American market: the task is to warm up the audience before transitioning to the main site and increase conversion.
Technical implementation:
Clean HTML/CSS — minimal loading time, critically important for paid traffic where every second costs money.
Marketing infrastructure:
— Google Tag Manager — setting up the container, tags, and triggers for the pre-landing page
— Google Analytics 4 — tracking depth of view, behavior, and micro-conversions
— Google Tag Gateway via Cloudflare — server-side proxying for accurate data collection under strict U.S. browser restrictions
— Cloudflare — performance, protection, stability
Project feature: pre-landing page without forms — all analytics is based on behavioral events: how many users read to the end, where they drop off, who continues further. This data allows for optimizing advertising not by clicks, but by the actual quality of the audience.
Market: USA
Technical implementation:
Clean HTML/CSS — minimal loading time, critically important for paid traffic where every second costs money.
Marketing infrastructure:
— Google Tag Manager — setting up the container, tags, and triggers for the pre-landing page
— Google Analytics 4 — tracking depth of view, behavior, and micro-conversions
— Google Tag Gateway via Cloudflare — server-side proxying for accurate data collection under strict U.S. browser restrictions
— Cloudflare — performance, protection, stability
Project feature: pre-landing page without forms — all analytics is based on behavioral events: how many users read to the end, where they drop off, who continues further. This data allows for optimizing advertising not by clicks, but by the actual quality of the audience.
Market: USA