HeatPool: contextual advertising of the online store of swimming pools
1 . Audit and Optimization
Our first step is to conduct a complete audit of existing advertising campaigns and accounts as a whole. We have identified weak places and opportunities for improvements. Before setting the analytics and the correct transmission of macro and microconversions provided the accuracy of data collection and reporting.
The 2nd Optimization and Expansion
We took the basic optimization of advertising campaigns, improved the text of the ads and edited their structure. Based on competitor analysis and built statistics, we have developed a new company structure, added a cross-minus to minimize costs and maximize conversions.
3 . Developing and launching new campaigns
Our team has studied the competitive landscape and prepared new keys to expand the coverage of the target audience. New trading and search campaigns have been launched using the latest strategies and techniques aimed at attracting attention and increasing conversions.
Our first step is to conduct a complete audit of existing advertising campaigns and accounts as a whole. We have identified weak places and opportunities for improvements. Before setting the analytics and the correct transmission of macro and microconversions provided the accuracy of data collection and reporting.
The 2nd Optimization and Expansion
We took the basic optimization of advertising campaigns, improved the text of the ads and edited their structure. Based on competitor analysis and built statistics, we have developed a new company structure, added a cross-minus to minimize costs and maximize conversions.
3 . Developing and launching new campaigns
Our team has studied the competitive landscape and prepared new keys to expand the coverage of the target audience. New trading and search campaigns have been launched using the latest strategies and techniques aimed at attracting attention and increasing conversions.