"Holy Milk" - the logo for the Danone cheese line

When the concept is thought and deeply understood at the start stage, design becomes a complete pleasure. The “Holy Milk” logo for the Danone premium milk cheese line. The concept of the sign is a game of contradictions: angels and demons. There are different wings. on the sign. The monogram in the center gives a sign of historical solidity with a reference to the long history of the brand. In the process of work on the project was born the slogan: "God Bless Milk", where the line of contradictions also found its continuation in the form of rocks and a shelled tail in the word "God".