How to sell shoes for $4.6 per order in Poland and the Czech Republic
What was done:
Launched advertising campaigns in two countries with adaptation to local languages and preferences. Paid special attention to creatives focusing on seasonality, discounts, and visual details of the product. Used dynamic ads and retargeting.
What was achieved:
– 4,320 sales at an average price of $4.6
– Effective combinations of "catalog + offer"
– Quick audience response and high click-through rate
– Maintained order cost within KPI even when scaling
Launched advertising campaigns in two countries with adaptation to local languages and preferences. Paid special attention to creatives focusing on seasonality, discounts, and visual details of the product. Used dynamic ads and retargeting.
What was achieved:
– 4,320 sales at an average price of $4.6
– Effective combinations of "catalog + offer"
– Quick audience response and high click-through rate
– Maintained order cost within KPI even when scaling