How SEO audit helped fix critical errors and make the site friendly

Technical express audit of a custom watch store: fixed mirrors, corrected redirects, duplicate URLs, outdated sitemap, and hreflang. Result — impressions increased from 151K to 199K, organic clicks from 4.51K to 6.52K (+45%), keywords in the search results +28.6%, average position rose from 11.4 to 10.5.
Full case description – https://panseo.org/cases/tech-audit-case-clock/