Hydrogenation in the project "Carm for cats and dogs"

About the project: The company is engaged in the production and manufacturing of food for dogs and cats. Before the start of the advertising, the results were as follows:The beginning of the work:
What was done:
Started targeting advertising on Facebook, Instagram
The retargeting code is set, all the targets are redefined, the advertising campaign is set to visitors who were on the site
Optimized existing advertising campaigns
The Results:
For 2 months the cost from the second month of work - from $1 to $2 per order