Identity for the Gallery of Contemporary Art
Corporate Style
Awesome is the largest gallery of contemporary art in Russia (Moscow). The name is formed from English. “awesome” is amazing. In the gallery are held various events: saturated life - exhibitions, excursions, theatrical performances, concerts, educational events and much more.
Brand promise: new experience, enlightenment and impressions on one of the most beautiful and creative places in the city.
Slogan: Nothing is clear but insanely interesting
CA: Modern residents of the metropolis: men and women, from 18 to 40 years old, love art, events, income from low (students), to level: average +. They appreciate good time, beautiful interiors, new impressions and experience. They actively use social networks.
The main characteristics of the brand: Mysterious, free, modern.
Brand promise: new experience, enlightenment and impressions on one of the most beautiful and creative places in the city.
Slogan: Nothing is clear but insanely interesting
CA: Modern residents of the metropolis: men and women, from 18 to 40 years old, love art, events, income from low (students), to level: average +. They appreciate good time, beautiful interiors, new impressions and experience. They actively use social networks.
The main characteristics of the brand: Mysterious, free, modern.