Identity for "LUMINA" | Dynamic branding for the event project
"LUMINA" is a concept for a complete rebranding of a music festival or art space focused on contemporary electronic music and light shows.
Concept: The core idea of the identity is "light impulse." This is reflected in both the name "LUMINA" and the central element of the logo—a stylized flash that symbolizes energy, sound, and light.
Completed works:
Logo: A main logo wordmark with a unique graphic element has been developed. Compact versions (icon) have also been created for use on social media and small formats.
Colors and Typography: The chosen palette is based on deep purple and black, creating contrast and a "neon" atmosphere. Fonts have been selected to support a modern and technological image.
Brand Pattern: A flexible pattern has been created based on the graphic element of the logo, which can be used for backgrounds, packaging, and merchandise.
Visualization (Mockups): It has been demonstrated how the identity "lives" on real objects, including billboards, clothing, posters, mobile screens, and branded products.
This project showcases the ability to create a complete visual world of the brand from scratch, from the idea to its implementation at all touchpoints with the audience.
#branding #identity #mockups #music #branding #branded #graphic_designer
Concept: The core idea of the identity is "light impulse." This is reflected in both the name "LUMINA" and the central element of the logo—a stylized flash that symbolizes energy, sound, and light.
Completed works:
Logo: A main logo wordmark with a unique graphic element has been developed. Compact versions (icon) have also been created for use on social media and small formats.
Colors and Typography: The chosen palette is based on deep purple and black, creating contrast and a "neon" atmosphere. Fonts have been selected to support a modern and technological image.
Brand Pattern: A flexible pattern has been created based on the graphic element of the logo, which can be used for backgrounds, packaging, and merchandise.
Visualization (Mockups): It has been demonstrated how the identity "lives" on real objects, including billboards, clothing, posters, mobile screens, and branded products.
This project showcases the ability to create a complete visual world of the brand from scratch, from the idea to its implementation at all touchpoints with the audience.
#branding #identity #mockups #music #branding #branded #graphic_designer
Dnepr 
Available for hire