Branding for a gym

I developed a cohesive identity that conveys strength, movement, and a modern character of the gym. The foundation was a dark visual system with a neon green accent, making the brand noticeable, energetic, and easily recognizable.
I considered how the style works across various mediums: staff uniforms, navigation, signage, menus, cups, business cards, and digital materials. With a unified graphic language, all elements appear as part of one system and create a strong brand image in space and communication.
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